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3 True Stories You Must Read
If you are thinking of bringing your business to Nigeria
Transferring proprietary technology or adapting products/services that are tried and tested in one society to another often throws up the biggest surprises. Here are a couple of short stories you must read if you are planning to tap into the largest consumer market in Africa, or you are in the middle of launching a new product/service in a world that’s totally different from yours.
Story 1: UBER — Excess Capacity and the Nigerian Uberlords
UBER — the taxi sharing app/business was conceived in the United States as a means of making money from the excess capacity of private car owners. Statistics showed that car owners mostly rode alone; what if the commercial value of the extra seats could be unlocked while offering a better experience for commuters? Following the execution of this highly disruptive business venture, commuters could now get a top-grade private car to take them to their different destinations at the tap of an app shortcut on their phone. UBER removed the hurdles of taxi unions and destigmatized the ‘cab-driver’ role in countries…
