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After Reading this, You’ll Take Marketing a Little More Seriously
Trivia Question #1:
What product cost: $60,000 (to produce)
… was acquired by a buyer for: $1,100,000
… was improved with: $750,000
… was promoted with: $25,000,000
and grossed over: $250,000,000 (after a viral marketing campaign)?
In 1999, a team of independent ‘indie’ producers auditioned for a film. The story line was about 3 Maryland students who went missing while undertaking a personal project for one of the students. The personal project was a video documentary shot in a small town in search of the truth behind the story of a witch that had once lived in that community. The 3 students would never be found — only the camera footage they had left behind. The film would have just 3 primary actors, the 3 actors would be responsible for shooting most of the footage, the cameras were going to be low quality cameras — shot in black and white for most part and grainy coloured for the best parts. The script was going to be sketchy and dialogue would be largely improvisational. They would call it The Blair Witch Project and it would run for just 1 hour and 21…
